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Jordon Hudson, the 24-year-old girlfriend of Bill Belichick, raised eyebrows once again with yet another controversial sideline appearance at a University of North Carolina game on Saturday.
Hudson has drawn the ire of college football fans in recent weeks for becoming a permanent feature at her 73-year-old boyfriend's games this season as he has begun his tenure in college football.
The former cheerleader has sparked controversy with her overbearing presence after she was spotted giving Belichick a pep talk during one of her sideline patrols last month.
However, it wasn't Belichick whose ear she had on Saturday, but rather a more significant figure in college football.
Hudson was spotted deep in conversation with Jim Phillips, the commissioner of the ACC - the conference that UNC competes in.
Jordon Hudson, the 24-year-old girlfriend of Bill Belichick, raised eyebrows once again
The former cheerleader was spotted in conversation with ACC Commissioner Jim Phillips
Stood just off the field, Hudson, who wore a pale blue tank top and snake print flared trousers in the same color, was seen chatting to the commissioner.
While it is unclear what the pair discussed, the fact that Hudson was in a position to be able to hold an audience with Phillips is telling of her mounting influence at UNC.
Yet, whatever she had to say wasn't enough to turn around the Tar Heels' standing in the conference.
Belichick and UNC slumped to 2-3 for the season, leaving them 15th in the ACC, after yet another humiliating defeat on Saturday.
The Tar Heels were destroyed by the Clemson Tigers in Belichick's fifth game in charge and found themselves 35-3 down at half-time in-front of their home crowd.
For some fans, that proved to be enough. ESPN's broadcast cameras caught the moment when hundreds of UNC fans flooded for the exits before half-time.
And, in fairness to those that left, they didn't miss much. After the break, a total of 10 points were scored in the game, which finished 38-10 in Clemson's favor.
Before the game was over, Belichick's critics had piled onto social media to claim that he was ruining his legacy and urged him to retire from coaching.
Before UNC's game on Saturday, the pair were spotted chatting on the sidelines
Hudson wore a pale blue tank top and snake print flared trousers in the same color
Meanwhile, last month, a former leader at UNC filed a lawsuit against the school's current board of trustees - accusing them of illegally hiring Belichick .
Chris Clemens, a former provost at the school, and his lawyer David McKenzie filed the suit in Orange County Superior Court - alleging the hiring of the 73-year-old head coach occurred in a closed session.
The suit alleges that UNC leadership have a 'pattern and practice' of hiding 'matters of grave public concern behind closed doors.'
Clemens additionally alleges he was punished for 'leaking closed-session information' to faculty about a meeting with tenure deferral as a central topic in the lawsuit.
Hudson has become a local celebrity in Chapel Hill, where she was seen taking selfies with supporters last month.
The couple and their 49-year age gap romance were the focal point of many handmade signs and t-shirts at games this season.
During UNC's opener, one flag read 'Air Jordon' and featured the silhouette of Belichick's infamous beach yoga pic with Hudson , in which the 73-year-old laid down in the sand while lifting his younger girlfriend above his head with his feet.
Other references to Hudson included a personalized 'Jordon' No. 23 football jersey worn by one woman, and a t-shirt reading: 'Hair Jordan: "We're not talking about this."'
Hudson's sideline appearances have already sparked controversy so far this season
Belichick and UNC slumped to 2-3 for the season after a 38-10 loss to the Clemson Tigers
The quote is a reference to Belichick's doomed CBS interview in which Hudson shut down any discussion of how the couple met after his fallout with ex-girlfriend Linda Holliday in 2023.
The ill-fated CBS interview sparked a national debate over Hudson's intentions over the summer.
His friend, the NBA great Charles Barkley, publicly said he would stage an intervention while Belichick's former Patriots player Ted Johnson, who played five seasons under Belichick in New England, questioned his sanity.
'To me, those are bad decisions that makes him and the university look really bad and question whether or not he is of sound mind and should be running a football team at the University of North Carolina,' Johnson said of his old coach.
'I think it's something you have to really, really consider.'
