Cancel the kebabs! Luke Littler gets ultimate darts player's sponsor deal as he promotes McDonald's new Big Arch burger in a change from his usual post-match favourite

Luke Littler has launched a burger at fast food chain McDonald's - named the Big Arch.

Littler is riding the crest of a wave in his darts career, of which his time as a professional is still less than two years old. In that time, however, he has risen to second in the rankings and is the defending world champion.

But it isn't just darts where Littler continues to excel. His brand is growing, and he continues to venture into other avenues - he has worked with Boohoo, the Sidemen, and now McDonald's.

Last week, on Thursday, Littler was spotted at his local fast food franchise in Warrington, wearing a grey polo shirt and dark blue jeans alongside a camera crew.

And it has now been revealed that he was launching a new burger. The sandwich has two beef patties topped with white cheddar, crispy onions, fresh onions, shredded lettuce, crunchy pickles and sauce in a sesame seed and poppy seed bun.

Little posed with McDonald's staff and sat at a table with his burger on a tray with fries and a drink.

'We heard that it was an advert and that he may have signed some sort of deal with McDonald's,' an onlooker told The Sun. 'There were extras who cheered when he walked in the door and they closed the place down for three or four hours while they were shooting.

'They had a close protection security guy there with him too. There was just one camera crew there and security made sure no one had phones inside.'

Littler made headlines in December 2023 when he had just burst on the scene when he swapped his traditionally favourite takeaway - a kebab - for a Maccies.

Aged just 16 at the time, Littler was known for celebrating his darts wins with a kebab, but swapped it up after reaching the last 16 of the competition. He said: 'I did say to the fans, "do you want to see me getting a kebab?"

'But I just thought, "Nah, McDonald's".'

Littler signed a six-figure deal with BoohooMAN in 2025, penning a long-term deal in what the brand said 'highlights a commitment to authentic collaborations that transcend traditional fashion boundaries.'

He also announced he would be working with KP Nuts in December last year, while Xbox promised to give out various video game prizes for every 180, nine-darter or win that Littler secured at last year's World Championship. He was also given financial benefits through the partnership.