Charlie Woods adds to stunning NIL wealth as he inks new deal with one of the world's biggest golf brands

Charlie Woods has signed a deal with TaylorMade, one of golf's biggest brands, in the latest boost to his huge NIL fortune. 

Woods was unveiled as the brand's newest signing in a social media video showing him putting on his golf spikes in the locker room then putting on a TaylorMade hat.

'Just getting started. Welcome to the squad, Charlie Woods,' the brand wrote. The news was announced while Woods was putting in a strong performance at the American Junior Golf Association Junior Players, shooting a one-under first round to sit tied-seventh on the leaderboard. 

The nature of the deal with TaylorMade is unclear. His dad, 15-time major champion Tiger Woods, still has a deal with the brand and uses their clubs. Top PGA Tour stars including Rory McIlroy, Scottie Scheffler, Tommy Fleetwood and Collin Morikawa are with TaylorMade.

However, Tiger Woods now has his own clothing brand - Sun Day Red - which has been worn by Charlie in the past. It is unclear if his TaylorMade deal will include clothing as well as equipment.

Either way, it is the latest big deal the son of 15-time major champion Tiger Woods has secured before even turning professional.

According to The Caddie Network, Woods already had an estimated NIL valuation of $3 million, per their latest Collegiate Golf NIL market values.

Woods recently started his final high school golf season and is committed to Florida State University.

The 17-year-old has won two high school state championships with his team, and his first ever AJGA junior title actually came in the AJGA Team TaylorMade Invitational in 2025.

He already has the highest golf NIL valuation since rankings were introduced in 2024, with his star power and big social media following giving him commercial appeal only rivaled by Kai Trump. 

The granddaughter of the President, who boasts three million followers on Instagram, ranked second on the list with an estimated NIL valuation of $2.25 million.

Kai is the daughter of Vanessa Trump, who is dating Charlie's father, meaning the combined families dominate the rankings.

Charlie is reportedly represented by Players Group Management for NIL opportunities, and has long been tipped to cash-in on his family status.

His high school coach, Toby Harbeck, told the Palm Beach Post in 2024: 'I'm sure someone's going to approach him with NIL.

'They're so smart and they've got such good people around them that I think the only thing we need to be careful of is making sure we're all aware of what's going on.'