The tide appears to be turning on Jason and Kylie Kelce after fans complained they 'can't get away' from an 'annoying' new TV commercial.
The high-profile pair are front and center of the NFL's most recent Sunday Ticket campaign, in which they are preparing to host a watch party at their home.
At first glance, the content of the ad itself isn't overly contentious, but fans have been left furious by the sheer amount of air-time it appears to be getting across America.
In a post on X, NFL reporter James Palmer wrote: 'I'm looking for rough estimates. How many times do you think you've seen the Sunday Ticket commercial with the Kelce's nervous about their watch party? I'm ball parking my number around 34,531.'
His followers were quick to weigh in, with one writing: 'The Kelce overload is real', while another added: 'Total overkill. Hate it.'
A third said: 'It's showing up in my dreams now.'
Kylie and Jason Kelce may be approaching saturation point for many NFL fans in America
Their new Sunday Ticket commercial is regularly aired around games most days of the week
It wasn't all bad news for Jason and Kylie, though, with others siding with the pair and insisting they like seeing the clip. One said: 'I like it. His wife is a natural.'
A second supporter told Palmer: 'You guys need to knock it off with the Kelce hate just bc you dont like Taylor Swift!!!'
It is true that Jason and Kylie's fame has risen exponentially in the wake of his brother Travis' relationship with - and now marriage to - Taylor Swift.
Just last week, Travis recalled how his 'adorable' starstruck nieces would call Swift by her full name when they first started dating.
The Chiefs tight end said: 'We had to break that habit with the girls when they got to meet Aunt Tay Tay. They were calling her Taylor Swift.'
Jason added: ''Taylor Swift, can I do this? Taylor Swift..' You can call her Taylor.'
In the clip, the pair can be seen preparing to host their friends for an NFL Sunday watch party
Kylie's fame has skyrocketed since her brother-in-law Travis started dating Taylor Swift (L)
A laughing Travis then added his nieces' confusion was 'adorable.'
The NFL Sunday Ticket ad, meanwhile, shows Jason and Kylie preparing to host a watch party with their friends and family, with Kylie growing nervous about their ability to show all the games.
Jason regales her with information about their Sunday Ticket package, which allows for a happy ending when their friends - seemingly supporters of every team across the entirety of the NFL - arrive with a desire to watch every game simultaneously.
On YouTube, the advertisement has been watched a remarkable 6.2 million times in its first month of release.

7 hours ago
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